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  • Writer's pictureBethany Crystal

Buying art: Where emotions and rationality collide


The Rational Side of Buying Art Any significant purchase requires some level of prior planning, and art is much the same for me. I've never bought a home or a car, but we do plan out our finances with a lot of care. A few years ago, I mentioned in a meeting with our financial advisors that I'd like to be able to acquire pieces of art from time to time, in various places along our travels. So we built it into the plan. We looked at our budget and decided on a number that made sense for us. It's more of an opportunistic line item in our annual planning, less of a sure thing. (And it hasn't happened every year.) The other rational components include knowing what you want and identifying a need. In my case, we recently moved into a new apartment and have a bit more space on our living room wall than we had previously. In all of my work-from-home hours, I'd been looking at a spot on the brick wall next to our kitchen and wondering, "What could we put there?" A few weeks ago, I visited the Armory Show art fair in New York City, which I visit for the same reason that I like to walk down Bleecker Street or fancy department stores: Get a flavor of what's trending in the big leagues and start to identify what styles I might like for my own, at a much smaller scale. All of this invisible work -- the financial component, the empty wall space, and the recognition on the flavor profile of a painting that I was gravitating toward -- all of this comes before the purchase itself. But admittedly, that's 80% of the prep work. Knowing what you want and how much you can spend.


The Emotional Side of Buying Art The last 20% of the sale is certainly emotional. If you buy at a fair, which I've done once or twice, there's almost certainly a FOMO effect at work. There are lots of people buying things, there are lots of red stickers appearing on works that are getting sold, all sort of taunting you: If you don't buy that thing, someone else could. The hype is definitely real. But this is where the invisible rational pre-work comes in handy. You can run through those questions in your mind:

  1. Is this within striking distance of the budget we discussed?

  2. Will this fill the space on my empty wall?

  3. Does this genre / style fit everything else? Since you've already come up with a framing around each of them, you can just answer quickly in your mind. Yes / No. If you come up with yes'es all around, you're good to go. Of course, there are likely a million other questions you might be wondering about, as well. Things like: Will this piece be an investment over time? Will this artist gain in popularity? Will my husband like this? Are there other works at different places that might be better? Those are all good questions to ask. But the only trouble is -- unless you've already done pre-work around those questions, you're not going to be able to answer them in the moment.  They are unproductive and will only hold you back from being able to make a decisive decision. The first time I bought a piece of art at a fair, I was so nervous that I had to call my brother to talk me off the ledge. Don't get me wrong: It's stressful. Even this week I was so nervous that I drank an entire glass of red wine after the purchase. But I know now that, assuming I've done the rational pre-work, I need to trust myself with an emotional decision for the last 20%. And I'm so glad I did.

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